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  • Writer's pictureJay McChord

Take off vs. Cruising Speed



Have you experienced starting something new and exciting only to find the effort you have to put forth to get it “off the ground” is almost more than you think you can give?  You begin a new endeavor and the push back is so great you can almost physically feel it. You are launching your new idea and feel nothing but heavy resistance. You open up a new place of business only to find you face nothing but headwinds.

Because I get the opportunity to speak and train with organizations all over the world, I spend a good amount of time on planes.  One day, as we were taking off, I realized something about the physics of flight.

The amount of energy, fuel and thrust needed to move the weight of a fully loaded airplane from dead stop to flight is tremendous. But (interestingly) once that plane has momentum, starts to climb, and ultimately reaches its cruising speed - it doesn’t take nearly as much to sustain it.


How similar those laws of physics are to our lives’ endeavors.  The amount of calories, blood, sweat & tears is incredible to get your endeavor, idea and/ or business from dead stop to moving and “off the ground”.  Ahhhh...but once it climbs to a cruising altitude, the need to sustain momentum is so much less.

As your Chief Encouragement Officer, I want to encourage you that if you are trying to get something “off the ground”, recognize you will expend incredible amounts of energy, focus, enthusiasm and resources.  Only by expanding them, though, will you ever climb to your cruising altitude. Once there, what it takes to keep the momentum dramatically shifts.

Cruising altitudes for us (as with planes) does not mean we won’t experience “rough air”, turbulence, and dangers. While at those heights, we must be vigilant to monitor our instruments and take note of our surroundings.

Today, if you are trying to get something important off the ground,  let me encourage you to expend the necessary energy and resources to do it properly.  If you are at cruising altitudes with your endeavor, let me encourage you to be vigilant and monitor the instruments, be cautious of bumps that may lay ahead.

Here’s to you having the most thrilling (and successful) flight of your life!


Jay McChord "Your Chief Encouragement Officer"  McChord Inc. | www.mcchordinc.com Spark Academy sparkacademy.teachable.com


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